Picma Post hire me to animate and to create the art direction of this 10 bumpers. The challenge was to created something cool with only 3 to 4 seconds, I have to say that having a team full with talent artist really help to find solutions.
We use a lot of techniques as frame by frame, 3d animation and like always motion in After Effects.
The major artistic reference was the video Interaction 20 from Lobster Studio.
Also we had a lot of changes in the middle of the project. The color palette change to something with more variety.
ILLUSTRATOR / MOTION DESIGNER / 2D ANIMATOR /
Director: Rodrigo Elias
Client: Conect Car/Picma Post
Written by: Publicis
3D Modeller: Mike
Render and Lighting - José Rafael
Motion (Responsible for the signature ) - Eric Cardoso